Questão 21 - UEFS Caderno 1 2016/1

TEXTO:

 

 

[1]   Beauty giant L’Oreal has unveiled a smart skin patch

that can track the skin’s exposure to harmful UV rays at

the technology show CES in Las Vegas. The product

will be launched in 16 countries including the UK this

[5] summer, and will be available for free.

  It contains a photosensitive blue dye, which changes

color when exposed to ultraviolet light. But the wearer

must take a photo of it and then upload it to a mobile

app to see the results.

[10]   The My UV Patch, which is thinner than a plaster

and lasts around five days, is disposable. It can be worn

on any part of the body. “Today all the wearables you

see are jewelry or wrist bands - but not wearable in the

sense that you wear them anywhere on your body,” Guive

[15] Balooch global vice president of L’Oréal’s Technology

Incubator, told the BBC.

  So-called flexible electronics caught Mr Balooch’s

eye a couple of years ago. “Why would L’Oreal be

interested in this? When you think about our products,

[20] the people apply them all over their body,” he explained.

“Being able to have this technology to measure properties

of the skin in real life anywhere you want allows us to

develop really new testing methods for future products.”

  While there are other devices on the market for

[25] measuring UV exposure L’Oreal believes this is the first

example of a flexible wearable. “Stickers on the market

today go from white to blue in minutes, and then that’s

it,” he said. “You can use ours for days and days.”

  However, Mr Balooch cautioned that the patch was

[30] not intended as a reminder to re-apply sunscreen. “The

issue is not when to reapply, the issue is how much

exposure do I have,” he said.

  The idea is a “pretty amazing” one according to

Carolina Milanesi, chief of research at the KWP Comtech

[35] research firm. “UV is a different focus and one that makes

a lot of sense coming from L’Oreal,” she said. However,

Mrs Milanesi added that the need to keep taking pictures

of the patch might become frustrating for customers. “I

wonder if rather than seeing the cumulative impact in an

[40] app I would prefer to be alerted when my UV exposure

will cause sun burn or worse,” she commented.

By Zoe Kleinman. Disponível em: <www.bbc.co.uk/news/technology- 35238636>. Acesso em:

The expression “caught Mr Balooch’s eye” (l. 17-18) should be understood as