Questão 23 - UEFS Caderno 1 2017/1

TEXTO:

[1]   “A comprehensive program is needed to prevent and

address obesity in all segments of the population, with a

specific focus on children,” the World Medical Association

(WMA) said. The approach must include initiative on price

[5] and availability of nutritious foods, access to education,

advertising and marketing, information, labeling and other

areas specific to regions and countries.”

  WMA called on governments to consider taxes on

unhealthy foods and sugary drinks, and use the additional

[10] revenue to fund research aimed at preventing childhood

obesity. However, it is advertising that appears to be

concerning world health leaders the most. “Many

advertisements are in conflict with nutritional

recommendations of medical and scientific bodies, with

[15] junk food ads often scheduled for times when there is a

large concentration of child viewers”.

  WMA highlighted the “scientifically proven link”

between the extent of media consumption and adverse

effects of body weight on children. Whether it’s traditional

[20] television marketing or through social networks, video

games and websites, WMA said the ads being used

increase children’s emotional response to brands and

“exploit their trust”. “We know there is a link between the

extent of advertising and childhood obesity, and so we

[25] are recommending that the advertising of non-nutritious

products on television be restricted during programs that

appeal to children.”

  WMA also flagged other interventions, including

reformulation and restrictions on price promotions for

[30] unhealthy foods.

Disponível em: <www.foodnavigator.com/Policy/World-health-lead erspush- for-junk-food-taxes-and-ad-bans>. Acesso em: 12 out. 2016. Adaptado

WMA asked governments to use taxes on unhealthy foods to