Questão 58 - CEFSA Conhecimentos Gerais 2026/2

Leia o texto para responder à questão.

 

    Creative tourism is a growing form of travel where visitors learn by taking part in hands-on, culturally rooted activities. These can include classes in local cooking, craft workshops or music sessions. Millennials¹ who have a good income that enables them to travel value a work/life balance. They enjoy travelling and are inclined towards creative experiences. This form of tourism connects them to the places and people they encounter.

    Research conducted in South Africa surveyed 1,530 people whose average age was 29 years old. It was found that the millennials were more interested in domestic creative tourism than international creative tourism. They were motivated by the possibility of authentic and creative experiences that build skills. Domestic travel was more closely tied to learning. International trips were driven by the desire to escape everyday life. This suggests that domestic tourism is especially well suited to creative tourism.

    South Africa is one of the world’s most culturally diverse countries. Thus, there are opportunities to learn about cultures through, for example, indigenous arts and crafts. And creative tourism can create jobs in low income or remote communities. Remote and rural areas are rich in cultural heritage, but have low incomes and ageing populations. There is a great deal of outmigration as people leave for towns and cities. Developing creative tourism could slow this by creating economic opportunities. At the same time, it would boost a sense of social cohesion, where groups in a society feel connected and share a sense of solidarity and belonging. Creative tourism also enables local communities to value and use their own cultural and creative resources. It would be enhanced by the emotional connection that a host has with their home, neighbourhood, or a natural area.

    While there is a demand for creative tourism experiences, there also needs to be adequate supply. This requires different organisations and levels of government to work together to develop the creative tourism experience. This will need support and policies that promote greater collaboration between all organisations and government departments involved in tourism.

(Anneli Douglas et al. www.theconversation.com, 22.12.2025. Adaptado.)

¹millennials: people who were born between 1981 and 1996.

No trecho do quarto parágrafo “This will need support and policies that promote greater collaboration between all organisations and government departments involved in tourism”, o termo sublinhado indica, nesse contexto,