Questão 17 - UniRV APARECIDA 2025/2

Ontario residents will soon elect a new government, and Canadians should expect a federal election this spring. Elections matter. They are opportunities for democracies to enact the bedrock principle that leaders are accountable to the citizenry - and for citizens to examine how communication practices inhibit or enhance democratic life. For politicians, elections pose a specific, clear communication challenge: How does a politician persuade a voter?

Success in an election requires persuasion. Too often, though, politicians misunderstand the process of persuasion. The most common mistake is to believe that explaining a specific policy proposal will influence voters.

Ontario Liberal Leader Bonnie Crombie began her campaign, for example, touting platform doors for Toronto subway stops. This is a sure sign Crombie will fail to persuade a plurality of voters.

Why? Because Crombie is mistakenly thinking about communication as a process of transmitting information transmit the right information or policy idea and the public will nod in agreement. That's not how communication works. Science communicators call this the "deficit model" of communication (the public lacks information; once they get it, they change their behaviour). [...]

(Disponível em: theconversation.com/how-to-win-an-election-focus-on-persuasion-not-policy-248733)

 

Assinale V (verdadeiro) ou F (falso) para as alternativas de acordo com o texto:

 

( ) O tema central do trecho acima é a importância das eleições para os regimes democráticos.

( ) Segundo o texto, o sucesso na persuasão de eleitores se dá através da explicação de uma proposta política específica.

( ) O autor afirma que Bonnie Crombie não vai conseguir persuadir muitos eleitores.

( ) O autor explica que comunicação é o processo de transmitir informações e que, dessa forma, ao recebê-las, o público é persuadido.