Questão 17 - UniRV APARECIDA 2025/1

Fashion and style are subjective. They mean different things to everybody. As the saying goes, "One man's trash is another man's treasure". This phrase is synonymous with the fashion world.

Billions of people at the mercy of an array of brands and designers have the choice of, and access to, pretty much anything they desire.

In an ideal world, this would result in everyone having an individual style, wardrobe and fashion sense with unique outfits and aesthetics on show day by day. However, there is an interesting phenomenon in which clothes, brands and aesthetics seem to gain and lose popularity from the public in different periods of time.

But how do things go in and out of style, who or what dictates it and why do people follow these trends so religiously?

Celebrity Endorsement

Celebrity influence often dictates which items fall in and out of style. For example, after Kanye West collaborated with Adidas to release his famous Yeezys back in 2015, these shoes, along with Adidas as a brand were seen with increasing frequency across the world.

According to www.statista.com in 2016 Adidas were at an all-time high, which may have been aided by one of their main icons, Kanye West, releasing a well received album, released in 2016, named The Life of Pablo.

Kanye, who was an insanely large name and influential figure in the music industry and in general society, had a very public deal with Adidas at the time (which has since been terminated in 2022 with Yeezys also being discontinued) giving one example of the incredible influence celebrities have over the global demographic, as such deals arguably put brands like Adidas and Yeezys in style and firmly in the public eye.

(Disponível em: houghtonmackay.com/new/who-decides-whats-in style/cjwebb/#:~:text=The%20influence%20of%20fashion%20designers,in%20the%20world%20of%20fashion).

 

Assinale V (verdadeiro) ou F (falso) para as alternativas abaixo, de acordo com o texto:

 

( ) O autor do texto faz uma crítica contundente ao uso de celebridades na promoção de itens de moda, apontando seu efeito nefasto, como pode ser percebido no trecho ?[...] giving one example of the incredible influence celebrities have over the global demographic?.

( ) O texto menciona uma parceria entre Kanye West e a Adidas, que resultou na produção de um tênis que ainda é fabricado pela empresa.

( ) O autor questiona por que as pessoas seguem as tendências de moda religiosamente.

( ) No trecho "Celebrity influence often dictates which items fall in and out of style", o termo destacado pode ser substituído por "hardly ever" sem mudança de sentido.