Questão 12 - UNIG Itaperuna 2020/2

TEXTO:

How to stop handing business to the competition

     Most businesses fail to achieve their potential
because of faulty thinking. It happens because
business executives, owners and managers don’t
like news that runs contrary to the pictures inside
[5] their heads. While those delivering unacceptable
messages to a manager or executive no longer lose
their heads as they did centuries ago, they can lose
their jobs. As a result, those who need to know the
truth first are often the last to get it.
[10] The effects of such shielding and denial account
for many of the irrational and unnecessary mistakes
companies make. Why does it take so long for the
negative news to get to the top? Why do those sitting
around the table fail to speak up? No one wants to
[15] hear bad news. In fact, we tune it out. Rather than
processing it, we get rid of it. “Sure, sales have gone
down but just wait until next quarter.” Next quarter
comes and then we hear, “We took a hit with the bad
weather.”
[20] Not wanting to listen to the negative and turning
away from what we don’t want to hear is obviously
dangerous since it leads to inappropriate decisions.
Rejecting information that goes against what we want
to believe or that fits our perception of our business
[25] can send companies down dangerous paths.

GRAHAM, John. How to stop handing business to the competition. LAB. Bolivian Airlines. Latin VIP, p. 55, s.d.

Most businesses fail because executives, owners and managers