Questões de Inglês

Carlsberg parody Protein World poster with 'beer body ready' ad campaign

By Ewan Palmer - April 30, 2015 18:06 BST

Carlsberg parody Protein World poster with 'beer body ready' ad campaign

By Ewan Palmer - April 30, 2015 18:06 BST

Carlsberg parody Protein World poster with 'beer body ready' ad campaign

By Ewan Palmer - April 30, 2015 18:06 BST

Benjamin Franklin once said, “Early to bed

and early to rise makes a man healthy, wealthy, and

wise.”_________ in Franklin’s time most people

________ in an unconsolidated fashion: They

went to “first sleep” shortly after the sun went

down, and woke four or five hours later for a few

hours of activity before returning to “second

sleep.”

Industrialization and electric lighting put the

unconsolidated sleep pattern to rest, so to speak,

and today most adults are expected to work from

mid-morning to mid-evening and, if they’re very

lucky, sleep a solid eight hours from night to

morning. This is easier for some than others.

Mounting research suggests that differences in

lifestyle, personality, brain functioning, and even

brain physicality define two distinct chronotypes

(a person’s characteristic sleep pattern), which

could roughly be defined as “night owls” and

“morning larks.” Morning larks, those who

naturally wake up early and are energized in the

pre-lunch hours, are more suited to the typical

work schedule, while the propensities of night

owls put them at odds with it, leading them to

suffer from chronic social jetlag.

Only an estimated 10 percent of the global

population are morning larks, and roughly twenty

percent are night owls, with the rest of us falling

somewhere in between. Night owls are more

prone to depression and are more likely to smoke

and drink, and while they’re potentially smarter,

their academic abilities fall short of early birds

(possibly because they were half-asleep for most

of school). It gets worse: A study published in 2013

found that night owls are more likely to have a

cluster of personality traits known as the “Dark

Triad” — narcissism, Machiavellianism, and

psychopathy. Morning larks, conversely, have

been found to be more moral.

One’s circadian rhythm does change over time

— babies are often up at dawn, while teenagers are

zombie-esque until the afternoon — and there are

certain things you can do to adjust your natural

rhythms, such as avoiding light in the hours before

bed, seeking light upon waking, and regimenting

sleep and wake time. But there’s a great deal of

evidence that our essential propensity for larkness

or owlishness is rooted in genetics. Genetic

variation can affect a person’s sleep and wake

cycle by up to an hour, and, gruesomely, can help

predict what time of a day a person will die.

One thing both groups (and those of us in

between) have in common: We probably aren’t

getting enough sleep. A December, 2013 Gallup

poll found that Americans average less than seven

hours of sleep a night — more than an hour less than

Americans slept per night in 1942. From 2006 to

2011, the market for over-the-counter sleep aids

grew 31 percent.

Adapted from: World Science Festival | September 11, 2014 http://theweek.com/article/index/267811/is-there-really-such-a-thingas- a-morning-person. 

Benjamin Franklin once said, “Early to bed

and early to rise makes a man healthy, wealthy, and

wise.”_________ in Franklin’s time most people

________ in an unconsolidated fashion: They

went to “first sleep” shortly after the sun went

down, and woke four or five hours later for a few

hours of activity before returning to “second

sleep.”

Industrialization and electric lighting put the

unconsolidated sleep pattern to rest, so to speak,

and today most adults are expected to work from

mid-morning to mid-evening and, if they’re very

lucky, sleep a solid eight hours from night to

morning. This is easier for some than others.

Mounting research suggests that differences in

lifestyle, personality, brain functioning, and even

brain physicality define two distinct chronotypes

(a person’s characteristic sleep pattern), which

could roughly be defined as “night owls” and

“morning larks.” Morning larks, those who

naturally wake up early and are energized in the

pre-lunch hours, are more suited to the typical

work schedule, while the propensities of night

owls put them at odds with it, leading them to

suffer from chronic social jetlag.

Only an estimated 10 percent of the global

population are morning larks, and roughly twenty

percent are night owls, with the rest of us falling

somewhere in between. Night owls are more

prone to depression and are more likely to smoke

and drink, and while they’re potentially smarter,

their academic abilities fall short of early birds

(possibly because they were half-asleep for most

of school). It gets worse: A study published in 2013

found that night owls are more likely to have a

cluster of personality traits known as the “Dark

Triad” — narcissism, Machiavellianism, and

psychopathy. Morning larks, conversely, have

been found to be more moral.

One’s circadian rhythm does change over time

— babies are often up at dawn, while teenagers are

zombie-esque until the afternoon — and there are

certain things you can do to adjust your natural

rhythms, such as avoiding light in the hours before

bed, seeking light upon waking, and regimenting

sleep and wake time. But there’s a great deal of

evidence that our essential propensity for larkness

or owlishness is rooted in genetics. Genetic

variation can affect a person’s sleep and wake

cycle by up to an hour, and, gruesomely, can help

predict what time of a day a person will die.

One thing both groups (and those of us in

between) have in common: We probably aren’t

getting enough sleep. A December, 2013 Gallup

poll found that Americans average less than seven

hours of sleep a night — more than an hour less than

Americans slept per night in 1942. From 2006 to

2011, the market for over-the-counter sleep aids

grew 31 percent.

Adapted from: World Science Festival | September 11, 2014 http://theweek.com/article/index/267811/is-there-really-such-a-thingas- a-morning-person. 

Benjamin Franklin once said, “Early to bed

and early to rise makes a man healthy, wealthy, and

wise.”_________ in Franklin’s time most people

________ in an unconsolidated fashion: They

went to “first sleep” shortly after the sun went

down, and woke four or five hours later for a few

hours of activity before returning to “second

sleep.”

Industrialization and electric lighting put the

unconsolidated sleep pattern to rest, so to speak,

and today most adults are expected to work from

mid-morning to mid-evening and, if they’re very

lucky, sleep a solid eight hours from night to

morning. This is easier for some than others.

Mounting research suggests that differences in

lifestyle, personality, brain functioning, and even

brain physicality define two distinct chronotypes

(a person’s characteristic sleep pattern), which

could roughly be defined as “night owls” and

“morning larks.” Morning larks, those who

naturally wake up early and are energized in the

pre-lunch hours, are more suited to the typical

work schedule, while the propensities of night

owls put them at odds with it, leading them to

suffer from chronic social jetlag.

Only an estimated 10 percent of the global

population are morning larks, and roughly twenty

percent are night owls, with the rest of us falling

somewhere in between. Night owls are more

prone to depression and are more likely to smoke

and drink, and while they’re potentially smarter,

their academic abilities fall short of early birds

(possibly because they were half-asleep for most

of school). It gets worse: A study published in 2013

found that night owls are more likely to have a

cluster of personality traits known as the “Dark

Triad” — narcissism, Machiavellianism, and

psychopathy. Morning larks, conversely, have

been found to be more moral.

One’s circadian rhythm does change over time

— babies are often up at dawn, while teenagers are

zombie-esque until the afternoon — and there are

certain things you can do to adjust your natural

rhythms, such as avoiding light in the hours before

bed, seeking light upon waking, and regimenting

sleep and wake time. But there’s a great deal of

evidence that our essential propensity for larkness

or owlishness is rooted in genetics. Genetic

variation can affect a person’s sleep and wake

cycle by up to an hour, and, gruesomely, can help

predict what time of a day a person will die.

One thing both groups (and those of us in

between) have in common: We probably aren’t

getting enough sleep. A December, 2013 Gallup

poll found that Americans average less than seven

hours of sleep a night — more than an hour less than

Americans slept per night in 1942. From 2006 to

2011, the market for over-the-counter sleep aids

grew 31 percent.

Adapted from: World Science Festival | September 11, 2014 http://theweek.com/article/index/267811/is-there-really-such-a-thingas- a-morning-person.