Questões de Inglês

EMBRATUR will release a term for promoting Brazilian Junina parties abroad

Advertising interventions are part of strategy to publicise popular parties in the country, making the most of the visibility provided by the World Cup

Turning the June folk parties into a Brazilian cultural icon abroad is the new challenge being faced by the Brazilian Tourism Agency (EMBRATUR) in the next few months. EMBRATUR is developing interventions together with states in Brazil´s northern and northeast regions, where these parties are a tradition and attract a lot of tourists. One of them will be the terms for bidding, worth R$ 3 million, which should be ready in September, when states and municipalities will be able to submit projects aimed at publicising the parties. In 2014, these parties will be held at the same time as the 2014 World Cup. “We need to provide the world with an additional image of Brazil in relation to the June parties. We want foreign tourists to associate Brazil to these parties also, as they do with carnival", stated EMBRATUR president Flavio Dino.

"We want to turn these June parties into a strong and consolidated tourist product. We are going to play host to around 600 thousand foreign tourists, who will visit the country as a result of the World Cup. We have to make the most of this moment to strengthen Brazilian tourist culture and products”, stated the head of EMBRATUR Executive Office, Katia Bitencourt.

Katia also explained that the intervention will also promote other parties normally held in June, such as the Parintins Festival. “We don’t want to restrict ourselves to the São João parties by encompassing all cultural celebrations held in the country at that time". EMBRATUR is also developing a set of marketing, digital communication interventions, press trips and is aiming to take part in international trade shows to promote the parties.

Last June, EMBRATUR brought journalists from South America, Europe and the United States to these parties in north and northeast regions. In addition, campaigns were conducted on social networks such as Instagram and Facebook, encouraging those going to the parties to publish their pictures and impressions about them.

(Adapted from :http://www.copa2014.gov.br/en/noticia/embratur-will-release-a-terms-bidding-promotingbrazilian-junina-parties-abroad).

EMBRATUR will release a term for promoting Brazilian Junina parties abroad

Advertising interventions are part of strategy to publicise popular parties in the country, making the most of the visibility provided by the World Cup

Turning the June folk parties into a Brazilian cultural icon abroad is the new challenge being faced by the Brazilian Tourism Agency (EMBRATUR) in the next few months. EMBRATUR is developing interventions together with states in Brazil´s northern and northeast regions, where these parties are a tradition and attract a lot of tourists. One of them will be the terms for bidding, worth R$ 3 million, which should be ready in September, when states and municipalities will be able to submit projects aimed at publicising the parties. In 2014, these parties will be held at the same time as the 2014 World Cup. “We need to provide the world with an additional image of Brazil in relation to the June parties. We want foreign tourists to associate Brazil to these parties also, as they do with carnival", stated EMBRATUR president Flavio Dino.

"We want to turn these June parties into a strong and consolidated tourist product. We are going to play host to around 600 thousand foreign tourists, who will visit the country as a result of the World Cup. We have to make the most of this moment to strengthen Brazilian tourist culture and products”, stated the head of EMBRATUR Executive Office, Katia Bitencourt.

Katia also explained that the intervention will also promote other parties normally held in June, such as the Parintins Festival. “We don’t want to restrict ourselves to the São João parties by encompassing all cultural celebrations held in the country at that time". EMBRATUR is also developing a set of marketing, digital communication interventions, press trips and is aiming to take part in international trade shows to promote the parties.

Last June, EMBRATUR brought journalists from South America, Europe and the United States to these parties in north and northeast regions. In addition, campaigns were conducted on social networks such as Instagram and Facebook, encouraging those going to the parties to publish their pictures and impressions about them.

(Adapted from :http://www.copa2014.gov.br/en/noticia/embratur-will-release-a-terms-bidding-promotingbrazilian-junina-parties-abroad).

Stress doesn´t affect your life span – but how you feel about it does. Researchers in Michigan asked 30,000 people to rate their stress level and how much they believed it impaired their health. Those who felt it was harmful were 43% more likely to die in the study period. Cheer up and it might never happen. So don´t be put off by pop psychologists who call stress a killer.

Men´s Health, March 2014, p. 30.

Evolutionary biologist Jim McGuire of the University of California, Berkeley, and his collaborators have found that although some hummingbird groups have saturated the available space in their environments, others are still developing into new species at an extraordinary rate. By comparing their rates of speciation and extinction, McGuire's team calculated that the number of hummingbird species could double before reaching an equilibrium in the next several million years.

Disponível em: <http://www.scientificamerican.com>. Acesso em: mar. 2014.

81% of adults take their mobile or tablet to bed and are prepared to work well past lights out. “Treat the bedroom as a technology black zone”, says Duwe. For a week, ban anything made after 1900 from the boudoir – that´s goodbye to tablets and TVs and hello to reading and conversation.

Men´s Health, March 2014, p. 49.

By Thomas Edison´s own account he was good for four, maybe five hours a night. When asked once if he was afraid of anything, Thomas Edison replied "I am afraid of the dark." He died with all the lights burning in his New Jersey home.

Disponível em: <http://techland.time.com>; <http://news.discovery.com>. Acesso em: dez. 2013 (adaptado).