TEXTO:
Advertisements starring ... you
Popular sites are trying to cash in on users’ connections
Your friends may be the most effective pitchmen. In
the latest sign that technology firms are increasingly
deploying users’ data to boost ads, Google announced
that it was changing its terms of service to allow the
[5] company to combine users’ posts, reviews and profile
photos in advertisements. Here’s how it works: a user
searching Google for, say, a date-night restaurant might
see text ads promoting a local eatery — along with a
friend’s face and review on the firm’s social network,
[10] Google+. A whopping 87% of the search giant’s $50 billion
in annual revenue comes from advertising, and Google is
betting this information will make ads clickier.
Rival Facebook has already found that pitching
products with a friend’s endorsement — a Like or positive
[15] post – makes for more powerful ads, which accounted
for most of the social network’s $5 billion in revenue last
year. Research firm eMarketer estimates that the
so-called social-ad business will be worth $9.5 billion in
U.S. sales this year. But it can be a risky business. In
[20] August, a judge approved Facebook’s settlement of a
class-action suit over employing users in ads, and the
company agreed to give them control over when they’re
recruited to promote a product. “They’re still walking a
tightrope,” explains consultant Jake Wengroff of firms
[25] trying such ads. The practice, he says, can alienate users
and open companies to privacy suits. Still, given the
potential profits in better ads, analysts say it might be a
risk worth taking. Here’s a look at what companies are
trying.
[30] TWITTER
Brands can pay to have users’ tweets amplified across
the site — with permission. Retweets essentially become
easy marketing.
[35] Google’s new ads won’t show up only in search; they
could also one day appear across services such as
e-mail and maps. Users can opt out.
Facebook’s photo-sharing site says it plans to launch
[40] ads in the next few months. It backtracked last year on
a policy that would have given advertisers access to users’
photos.
Users’ Likes and photos can appear in ads targeted to
[45] their friends. Users can opt out.
The content-sharing site hasn’t said whether it will
incorporate users’ connections into the ads it recently
rolled out.
RAYMAN, Noah. Advertisements starring ... you. TIME Oct. 28, 2013. p.13.
According to Jake Wengroff, firms trying the kind of advertisement mentioned in the text
TEXTO:
Advertisements starring ... you
Popular sites are trying to cash in on users’ connections
Your friends may be the most effective pitchmen. In
the latest sign that technology firms are increasingly
deploying users’ data to boost ads, Google announced
that it was changing its terms of service to allow the
[5] company to combine users’ posts, reviews and profile
photos in advertisements. Here’s how it works: a user
searching Google for, say, a date-night restaurant might
see text ads promoting a local eatery — along with a
friend’s face and review on the firm’s social network,
[10] Google+. A whopping 87% of the search giant’s $50 billion
in annual revenue comes from advertising, and Google is
betting this information will make ads clickier.
Rival Facebook has already found that pitching
products with a friend’s endorsement — a Like or positive
[15] post – makes for more powerful ads, which accounted
for most of the social network’s $5 billion in revenue last
year. Research firm eMarketer estimates that the
so-called social-ad business will be worth $9.5 billion in
U.S. sales this year. But it can be a risky business. In
[20] August, a judge approved Facebook’s settlement of a
class-action suit over employing users in ads, and the
company agreed to give them control over when they’re
recruited to promote a product. “They’re still walking a
tightrope,” explains consultant Jake Wengroff of firms
[25] trying such ads. The practice, he says, can alienate users
and open companies to privacy suits. Still, given the
potential profits in better ads, analysts say it might be a
risk worth taking. Here’s a look at what companies are
trying.
[30] TWITTER
Brands can pay to have users’ tweets amplified across
the site — with permission. Retweets essentially become
easy marketing.
[35] Google’s new ads won’t show up only in search; they
could also one day appear across services such as
e-mail and maps. Users can opt out.
Facebook’s photo-sharing site says it plans to launch
[40] ads in the next few months. It backtracked last year on
a policy that would have given advertisers access to users’
photos.
Users’ Likes and photos can appear in ads targeted to
[45] their friends. Users can opt out.
The content-sharing site hasn’t said whether it will
incorporate users’ connections into the ads it recently
rolled out.
RAYMAN, Noah. Advertisements starring ... you. TIME Oct. 28, 2013. p.13.
Fill in the parentheses with T (True) or F (False).
According to the text, it’s correct to say:
( ) Popular sites are trying to make money by showing, in their ads, the opinions of the users’ circle of friends.
( ) Both Google and Facebook have agreed to do without users’ profile photos in their ads.
( ) Google’s and Facebook’s primary source of income is advertising.
( ) Social sites recognize that users’ data are a powerless tool to help improve advertising.
The correct sequence, from top to bottom, is
TEXTO:
Advertisements starring ... you
Popular sites are trying to cash in on users’ connections
Your friends may be the most effective pitchmen. In
the latest sign that technology firms are increasingly
deploying users’ data to boost ads, Google announced
that it was changing its terms of service to allow the
[5] company to combine users’ posts, reviews and profile
photos in advertisements. Here’s how it works: a user
searching Google for, say, a date-night restaurant might
see text ads promoting a local eatery — along with a
friend’s face and review on the firm’s social network,
[10] Google+. A whopping 87% of the search giant’s $50 billion
in annual revenue comes from advertising, and Google is
betting this information will make ads clickier.
Rival Facebook has already found that pitching
products with a friend’s endorsement — a Like or positive
[15] post – makes for more powerful ads, which accounted
for most of the social network’s $5 billion in revenue last
year. Research firm eMarketer estimates that the
so-called social-ad business will be worth $9.5 billion in
U.S. sales this year. But it can be a risky business. In
[20] August, a judge approved Facebook’s settlement of a
class-action suit over employing users in ads, and the
company agreed to give them control over when they’re
recruited to promote a product. “They’re still walking a
tightrope,” explains consultant Jake Wengroff of firms
[25] trying such ads. The practice, he says, can alienate users
and open companies to privacy suits. Still, given the
potential profits in better ads, analysts say it might be a
risk worth taking. Here’s a look at what companies are
trying.
[30] TWITTER
Brands can pay to have users’ tweets amplified across
the site — with permission. Retweets essentially become
easy marketing.
[35] Google’s new ads won’t show up only in search; they
could also one day appear across services such as
e-mail and maps. Users can opt out.
Facebook’s photo-sharing site says it plans to launch
[40] ads in the next few months. It backtracked last year on
a policy that would have given advertisers access to users’
photos.
Users’ Likes and photos can appear in ads targeted to
[45] their friends. Users can opt out.
The content-sharing site hasn’t said whether it will
incorporate users’ connections into the ads it recently
rolled out.
RAYMAN, Noah. Advertisements starring ... you. TIME Oct. 28, 2013. p.13.
“Google is betting this information will make ads clickier.” (l. 11-12)
This sentence means that, if something is recommended by a friend, it will
TEXTO:
Advertisements starring ... you
Popular sites are trying to cash in on users’ connections
Your friends may be the most effective pitchmen. In
the latest sign that technology firms are increasingly
deploying users’ data to boost ads, Google announced
that it was changing its terms of service to allow the
[5] company to combine users’ posts, reviews and profile
photos in advertisements. Here’s how it works: a user
searching Google for, say, a date-night restaurant might
see text ads promoting a local eatery — along with a
friend’s face and review on the firm’s social network,
[10] Google+. A whopping 87% of the search giant’s $50 billion
in annual revenue comes from advertising, and Google is
betting this information will make ads clickier.
Rival Facebook has already found that pitching
products with a friend’s endorsement — a Like or positive
[15] post – makes for more powerful ads, which accounted
for most of the social network’s $5 billion in revenue last
year. Research firm eMarketer estimates that the
so-called social-ad business will be worth $9.5 billion in
U.S. sales this year. But it can be a risky business. In
[20] August, a judge approved Facebook’s settlement of a
class-action suit over employing users in ads, and the
company agreed to give them control over when they’re
recruited to promote a product. “They’re still walking a
tightrope,” explains consultant Jake Wengroff of firms
[25] trying such ads. The practice, he says, can alienate users
and open companies to privacy suits. Still, given the
potential profits in better ads, analysts say it might be a
risk worth taking. Here’s a look at what companies are
trying.
[30] TWITTER
Brands can pay to have users’ tweets amplified across
the site — with permission. Retweets essentially become
easy marketing.
[35] Google’s new ads won’t show up only in search; they
could also one day appear across services such as
e-mail and maps. Users can opt out.
Facebook’s photo-sharing site says it plans to launch
[40] ads in the next few months. It backtracked last year on
a policy that would have given advertisers access to users’
photos.
Users’ Likes and photos can appear in ads targeted to
[45] their friends. Users can opt out.
The content-sharing site hasn’t said whether it will
incorporate users’ connections into the ads it recently
rolled out.
RAYMAN, Noah. Advertisements starring ... you. TIME Oct. 28, 2013. p.13.
According to eMarketer, the social-ad business is
TEXTO:
Advertisements starring ... you
Popular sites are trying to cash in on users’ connections
Your friends may be the most effective pitchmen. In
the latest sign that technology firms are increasingly
deploying users’ data to boost ads, Google announced
that it was changing its terms of service to allow the
[5] company to combine users’ posts, reviews and profile
photos in advertisements. Here’s how it works: a user
searching Google for, say, a date-night restaurant might
see text ads promoting a local eatery — along with a
friend’s face and review on the firm’s social network,
[10] Google+. A whopping 87% of the search giant’s $50 billion
in annual revenue comes from advertising, and Google is
betting this information will make ads clickier.
Rival Facebook has already found that pitching
products with a friend’s endorsement — a Like or positive
[15] post – makes for more powerful ads, which accounted
for most of the social network’s $5 billion in revenue last
year. Research firm eMarketer estimates that the
so-called social-ad business will be worth $9.5 billion in
U.S. sales this year. But it can be a risky business. In
[20] August, a judge approved Facebook’s settlement of a
class-action suit over employing users in ads, and the
company agreed to give them control over when they’re
recruited to promote a product. “They’re still walking a
tightrope,” explains consultant Jake Wengroff of firms
[25] trying such ads. The practice, he says, can alienate users
and open companies to privacy suits. Still, given the
potential profits in better ads, analysts say it might be a
risk worth taking. Here’s a look at what companies are
trying.
[30] TWITTER
Brands can pay to have users’ tweets amplified across
the site — with permission. Retweets essentially become
easy marketing.
[35] Google’s new ads won’t show up only in search; they
could also one day appear across services such as
e-mail and maps. Users can opt out.
Facebook’s photo-sharing site says it plans to launch
[40] ads in the next few months. It backtracked last year on
a policy that would have given advertisers access to users’
photos.
Users’ Likes and photos can appear in ads targeted to
[45] their friends. Users can opt out.
The content-sharing site hasn’t said whether it will
incorporate users’ connections into the ads it recently
rolled out.
RAYMAN, Noah. Advertisements starring ... you. TIME Oct. 28, 2013. p.13.
“They’re still walking a tightrope” (l. 23-24)
This sentence must be understood as
They are in a situation
TEXTO:
Advertisements starring ... you
Popular sites are trying to cash in on users’ connections
Your friends may be the most effective pitchmen. In
the latest sign that technology firms are increasingly
deploying users’ data to boost ads, Google announced
that it was changing its terms of service to allow the
[5] company to combine users’ posts, reviews and profile
photos in advertisements. Here’s how it works: a user
searching Google for, say, a date-night restaurant might
see text ads promoting a local eatery — along with a
friend’s face and review on the firm’s social network,
[10] Google+. A whopping 87% of the search giant’s $50 billion
in annual revenue comes from advertising, and Google is
betting this information will make ads clickier.
Rival Facebook has already found that pitching
products with a friend’s endorsement — a Like or positive
[15] post – makes for more powerful ads, which accounted
for most of the social network’s $5 billion in revenue last
year. Research firm eMarketer estimates that the
so-called social-ad business will be worth $9.5 billion in
U.S. sales this year. But it can be a risky business. In
[20] August, a judge approved Facebook’s settlement of a
class-action suit over employing users in ads, and the
company agreed to give them control over when they’re
recruited to promote a product. “They’re still walking a
tightrope,” explains consultant Jake Wengroff of firms
[25] trying such ads. The practice, he says, can alienate users
and open companies to privacy suits. Still, given the
potential profits in better ads, analysts say it might be a
risk worth taking. Here’s a look at what companies are
trying.
[30] TWITTER
Brands can pay to have users’ tweets amplified across
the site — with permission. Retweets essentially become
easy marketing.
[35] Google’s new ads won’t show up only in search; they
could also one day appear across services such as
e-mail and maps. Users can opt out.
Facebook’s photo-sharing site says it plans to launch
[40] ads in the next few months. It backtracked last year on
a policy that would have given advertisers access to users’
photos.
Users’ Likes and photos can appear in ads targeted to
[45] their friends. Users can opt out.
The content-sharing site hasn’t said whether it will
incorporate users’ connections into the ads it recently
rolled out.
RAYMAN, Noah. Advertisements starring ... you. TIME Oct. 28, 2013. p.13.
Fill in the parentheses with T (True) or F (False).
It’s stated in the text:
( ) Brands aim to have users’ tweets reduced.
( ) Google wants to show their new ads both in search and service sites.
( ) Instagram’s plan to use ads together with users’ photos didn’t work out last year.
( ) So far, Pinterest hasn’t disclosed its position about employing users’ friends in its ads.
The correct sequence, from top to bottom, is